Box Office Mojo breaks down why they think Will Smith and Jaden Smith’s new film After Earth landed at #3 with ticket sales fo $27 Million.
As is the case with many bombs, the explanation for After Earth’s poor start is quite simple: the movie just didn’t look all that appealing. While director M. Night Shyamalan’s name was hidden in the marketing, he does have to take some of the blame for the movie’s bland, paint-by-numbers appearance. Also, while Will Smith is clearly a major star, his presence didn’t help much because his role here as a stoic, incapacitated soldier was devoid of the charisma and energy that audiences expect from him.
The audience was 51 percent male and 60 percent were 25 years of age or older. They gave the movie a “B” CinemaScore, which suggests middling word-of-mouth that should keep the movie from holding on well. Add in the fact that Man of Steel is on the immediate horizon, and it’s unlikely that After Earth winds up with more than $70 million or so.
Did any LIFERS see the film this weekend?